Plift & The New Wave of Hemp Drinks Changing the Game

On today’s episode of the Respect My Region Podcast, Joey Brabo sits down with Todd Harris, Co-Founder and Chief Commercial Officer, from Plift, the innovative hemp beverage brand that’s changing how people think about social drinking. Plift is on a mission to create approachable, uplifting experiences powered by hemp-derived THC — no alcohol, no hangover, just a smooth, balanced vibe. We talk about their origin story, flavor development, national expansion, and how they’re building real momentum in both retail and culture. From navigating state-by-state regulations to finding their way onto store shelves nationwide, this episode dives deep into the world of functional beverages, branding in the hemp space, and the growing consumer demand for alcohol alternatives. 🎥 Powered by Extract Consultants 🎥 Presented by RespectMyRegion.com