What Sets Massachussetts Berkshire Roots Dispensaries and Brands Apart

In this episode of the Respect My Region Podcast, host Joey Brabo sits down with Kris Foley, CEO, Mike Popowich, Director of Retail, at Berkshire Roots, one of the most respected and recognizable cannabis brands in Massachusetts. From their home bases in Boston and Pittsfield to their brands and products available across the state, Berkshire Roots has built its reputation on premium flower, edibles, community connection, and a deep respect for East Coast cannabis culture. The conversation explores what it takes to build and sustain a legacy cannabis brand in a competitive market — from cultivation strategy and product development to staying authentic while growing statewide. 🎥 Now streaming on YouTube, Facebook, LinkedIn, and Twitch via RespectMyRegion.com. This episode is powered by DeepRoots.io — Increase sales and grow your dispensary’s visibility with the highest ROI marketing initiatives: Google SEO and SEM.