Montana's Sinful Brands Crafts Top-Selling High Quality Weed Drinks

James Stephens, co-founder of Sinful Brands, joins the Respect My Region podcast to break down how a Montana-based beverage-driven cannabis brand became one of the top-selling regulated consumer brands in the state. Founded in 2021, Sinful Brands has built distribution in more than half of Montana’s licensed retail locations, with additional presence in New Mexico and multistate expansion planned for 2026. In this episode, James discusses: • Why THC beverages are one of the most technically demanding product categories • The science behind fast-onset 100mg formulations • Building shelf space in fragmented retail markets • Why Sinful avoided vertical integration • How collaboration with licensed operators helped fuel growth • What’s next for Sinful in 2026 Episode brought to you by Extract Consultants.