Strengthening Retail & Brand Partnerships in Cannabis – Featuring Tina from Tradecraft Farms

On today's 5th official episode of the California Cannabis Podcast, Joey Brabo sits down with Tina from Tradecraft Farms to explore one of the most crucial dynamics in the industry—the relationship between cannabis retailers and brand partners. Together, they dive into how brands and dispensaries can work together more effectively to drive revenue, build stronger community connections, and create lasting impact in the California cannabis space. Tina shares key insights on collaboration, marketing strategies, and the importance of aligning goals to ensure both brands and stores thrive in today’s competitive market. From in-store activations to strategic product placements and leveraging data for better decision-making, this episode breaks down what it takes to build successful partnerships that go beyond just sales and contribute to long-term industry growth. Today's California Cannabis Podcast episode is brought to you by Sparks Cann. Maximize your sales on cannabis’ largest marketplaces with measurable results and proven strategies. Weedmaps, Leafly, Yelp. 🌿 Stay tuned for more California Cannabis Podcast episodes! 📌 Don’t forget to like, comment, and subscribe for updates on the latest in cannabis culture and industry trends.