Surf City Dispensary: Curating Weed For Locals & Tourists Alike

In this 147th official episode of the Respect My Region Podcast, we cruise down the California coast to Santa Cruz, tapping in with Brett, the CEO of Flower Supply and Owner/Operator of Surf City Dispensary, to talk all things cannabis, culture, and coastal community. Nestled just minutes from the beach, Surf City Dispensary is more than just a retail shop — it’s a lifestyle brand built for surfers, skaters, creatives, and cannabis lovers alike. From sourcing top-tier California flower to keeping the vibes chill for tourists and locals, Brett and the Surf City team are crafting an experience that matches Santa Cruz’s legacy and energy. We dive into: Surf City’s journey from concept to cornerstone What it’s like running a dispensary in a coastal college town The art of product curation in California’s crowded market How Surf City balances hype strains with everyday staples Community culture, customer experience, and their vision for the future 📍 Surf City Dispensary — Santa Cruz, CA 🏄 Beachside cannabis culture. Locally owned. Community driven. 🎥 Watch the episode now on YouTube, Spotify, and RespectMyRegion.com