710 Strategies Retailers Can’t Ignore in 2025

This episode of the Cannabis Retail Podcast dives deep into 710, the concentrates consumer holiday that's grown into a major opportunity for dispensaries across the country. Joey Brabo of Respect My Region and Kevin Sparks of SparksCann.com break down the do's and don’ts of 710 marketing—from bundling strategies and vendor days to influencer collabs and loyalty rollouts. Learn how to tap into the terp-heavy crowd, avoid compliance slip-ups, and build a 710 campaign that drives both education and revenue. This episode serves up practical game for dispensaries that want to level up on Oil Day. Brought to you by SparksCann.com