Retaining Customers in Cannabis: What You’re Not Doing (But Should Be)

Respect My Region
•July 31st, 2025
DESCRIPTION
On this episode of the RMR Podcast, Joey Brabo sits down with Steve, the CEO and founder of TactFirm—a cannabis-focused marketing agency specializing in email marketing and retention strategies.
In an industry where loyalty is hard to earn and even harder to keep, Steve breaks down what truly works when it comes to nurturing customers, driving repeat purchases, and building sustainable brand relationships with delivery services and dispensaries.
We dive into how TactFirm helps dispensaries and cannabis brands increase revenue from their existing audience, the most overlooked parts of email marketing, and why most operators are still sleeping on retention.
If you’re a cannabis brand, dispensary, delivery service, or marketer looking to elevate your game, this episode is packed with tactical gems and real-world insight.
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